M1 Finance

At M1 I had the privilege to work on a number of key initiatives. Below is a summary of some of the work I’m most proud of. 

Invest light and dark

Liquid DS

Led the creation and management of M1 Finance's first design system.
  • Led the creation of Liquid, our design system.
  • Increased our teams efficiency by 30%.
  • Gained CEO alignment on Liquid as a priority initiative.
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Onboarding flow

My focus was identifying key customer pain points and enhancing our onboarding experiences.

  • Increased onboarding completion by 10%.
  • Increased premium membership sign ups from 14% to over 50%.
  • Streamlined onboarding for all products.

Redesign

Helping level up our brand and products to cater to more sophisticated investors.
  • Led the company through 2 significant redesigns.
  • I was Lead and PM for the implementation of foundational design system elements.
  • Established a token framework to support multiple products and themes.
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